Timothy Post.com - Latest Comments in “A brand is now only as influential as its consumers.”

Timothy Post.com - Latest Comments in “A brand is now only as influential as its consumers.”http://timothypost.disqus.com/A blog by a native Bostonian who is living, working, and enjoying life in Krasnodar, RussiaenFri, 25 Aug 2006 14:20:00 -0000Re: “A brand is now only as influential as its consumers.”http://www.timothypost.com/2006/08/21/a-brand-is-now-only-as-influential-as-its-consumers/#comment-3454144I'm not sure just badges are enough... When a user has limited "real estate" on their page and needs to take time to place something, there is a cost. The brands have to provide some kind of value in exchange for the cost spend by the user. That's why I think you're going to see more branded services that provide value in an expressive way... like if I could put Mets highlights on my blog and have them sponsored by ESPN with a linkback to them.... or sponsored by Gatorade or something.CharlieFri, 25 Aug 2006 14:20:00 -0000