Re: “A brand is now only as influential as its consumers.”

Charlie — Fri, 25 Aug 2006 14:20:00 -0000

I'm not sure just badges are enough... When a user has limited "real estate" on their page and needs to take time to place something, there is a cost. The brands have to provide some kind of value in exchange for the cost spend by the user. That's why I think you're going to see more branded services that provide value in an expressive way... like if I could put Mets highlights on my blog and have them sponsored by ESPN with a linkback to them.... or sponsored by Gatorade or something.

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Re: “A brand is now only as influential as its consumers.”