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A blog by a native Bostonian who is living, working, and enjoying life in Krasnodar, Russia
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“A brand is now only as influential as its consumers.”

Started by Timothy Post · 9 months ago

The quote in the title of this blog post comes from Mike Oliver who posted a blog entry “Brands and Identity” in response to one by Charlie O’Donnell.

Charlie O’Donnell, formerly of Union Square Ventures (think Fred Wilson) and now working at Oddcast, wrote the blog post which explores the idea that brands are one of ... Continue reading »

1 comment

  • I'm not sure just badges are enough... When a user has limited "real estate" on their page and needs to take time to place something, there is a cost. The brands have to provide some kind of value in exchange for the cost spend by the user. That's why I think you're going to see more branded services that provide value in an expressive way... like if I could put Mets highlights on my blog and have them sponsored by ESPN with a linkback to them.... or sponsored by Gatorade or something.
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